Going Country Means Going To The Bank For Pop Stars
[lastfm]Lady Gaga[/lastfm] released a country verison of “Born This Way”, [lastfm]Justin Bieber[/lastfm] shot his “That Should Be Me” video with [lastfm]Rascal Flatts[/lastfm], and other singers like Staind’s [lastfm] Aaron Lewis[/lastfm], TV’s [lastfm] Jana Kramer[/lastfm],[lastfm]Jessica Simpson[/lastfm], and even [lastfm] Rihanna[/lastfm] have all gave Country music a try, but why?
According to Celebenomics on Pop Eater, Country music accounts for approximately 12 percent of the entire music market, which makes it a lucrative pool to tap into. But beyond sales, going country offers an artist the street cred with red-blooded Americans that so often eludes the average pop star. Major corporations have hopped onto the country bandwagon in the past year. The CMA Music Festival had 60 corporate partners this year, 30 of which were new. These companies want Middle America on their side, and country is the route to reach that population; where their down-home heart beats in line with their toe-tapping on their front porch. This surge in interest from big brand names means that aligning with the genre makes both Gaga and Bieber more attractive to marketers. Read more on why pop stars convert to Country music here. What is your opinion? Does pop work for Country music? Leave us a comment with your thoughts!