By Jackson Dodd
Starbucks has unveiled their red holiday cups for 2016. For the first time, the red cup will feature 12 designs that were created by customers.
“We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,” Sharon Rothstein, Starbucks Global Chief Marketing Officer, said in a statement.
Starbucks received over 1,200 submissions from 13 countries after inviting customers to share their designs on Instagram.
“We were surprised and inspired by the amount of incredible art submitted by our customers. The designs were beautiful, expressive and engaging,” said Dena Blevins, creative director, Starbucks Global Creative Studio. “We quickly realized there was potential to use the customer-created art for our holiday cups.”
The designs will be showcased on holiday cups in over 25,000 Starbucks locations in 75 countries.
“People will be walking around the street in Shanghai, New York and London carrying these cups,” Blevins said. “We love that this year our customers’ artistry can play a part in brightening someone’s day.”