It seems to be official, the numbers are in for President Donald Trump’s inauguration and they are big.
The inaugural ceremony of the 45th U.S. president last Friday, January 20th, is now said to be the most live streamed event on record. At its peak 4.6 million viewers were watching the event at the same time. According to content delivery network Akamai, that’s almost 40 percent higher than the streaming on election night, that number was 3.35 million.
CBS Los Angeles reports on Akamai’s network, a combination of seven broadcasters hit a peak of 8.7 terabytes per second (Tbps), reportedly that’s almost 6.5 times the current average.
In comparison, the 2009 inauguration of President Obama topped out at 1.1 Tbps and the Royal Wedding in 2011 was 1.3 Tbps. Since 2010 there have been huge changes in how people watch live video and so analysts are quick to say that it does pose a challenge in making any such comparison.
Akamai points out that one of the more helpful gauges is the contrast in the behavior of people’s online usage by comparing inauguration in 2009 to 2017. Apparently, some of the largest online retailers took a dip in traffic and business during President Obama’s ceremony, while Trump’s inauguration saw an increase of 1.2-fold during the same time.
Reportedly what and why the exact reason is still said to be unclear.
The report stated, “Whether the retail activity this year was due to Americans needing retail therapy to deal with the changing administration, or digital consumers being more skilled at multitasking, especially when consuming the inauguration news via online streaming sites while they shopped, is up for debate.”
According to variety, the inauguration of president Donald Trump also drew the biggest Twitter live-streaming audience ever.